> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apricotsurvey.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branching Logic Overview

Create personalized survey journeys with **Branching Logic** by showing different questions or taking different actions based on how a customer answers.

Instead of sending every customer through the same sequence of questions, you can create rules that dynamically change the survey flow based on their responses.

For example:

> If a customer answers "**Yes**" to Question 1 → **Jump to Question 5**

This allows you to create more relevant and personalized survey experiences while keeping your surveys short and focused.

<Frame>
  <img src="https://mintcdn.com/apricot-survey/j_rIWlobp1yr8cT1/images/branching-logic-survey-1.png?fit=max&auto=format&n=j_rIWlobp1yr8cT1&q=85&s=3eb0814d16a0a51babd9e3f7e3811b1f" alt="Branching Logic Survey 1" width="2834" height="1136" data-path="images/branching-logic-survey-1.png" />
</Frame>

## How Branching Logic Works

Apricot's Branching Logic uses a simple **IF → THEN** structure.

**IF** defines the condition that should trigger the rule.<br />**THEN** defines what Apricot should do when the condition is met.

For example:

> **IF** Question 1 is equal to "Yes" **THEN** Jump to Question 5

You can add multiple conditions to a rule and choose from different actions depending on the survey flow you want to create.

## What You Can Do with Branching Logic

Apricot supports several actions that let you control how your survey behaves:

* **Jump to Question** — Send respondents to a specific question based on their answer.
* **Show Questions** — Display specific questions when a condition is met.
* **Hide Questions** — Hide questions based on a respondent's answer.
* **End Survey** — End the survey when a specific condition is met.
* **Redirect to URL** — Send respondents to a specific URL.
* **Add Customer Tags** — Add tags to Shopify customers based on their responses.

<Info>
  **By default,** respondents **move to the next question** after submitting an answer unless a branching rule changes the survey flow.
</Info>

## Create Your First Branching Rule

To start using branching logic, open your survey and click **Survey Branching** from the survey editor.

<Frame>
  <img src="https://mintcdn.com/apricot-survey/j_rIWlobp1yr8cT1/images/branching-survey-button.png?fit=max&auto=format&n=j_rIWlobp1yr8cT1&q=85&s=8b19db0457a52662a7c0ab9760e84c3f" alt="Branching Survey Button" width="2102" height="1218" data-path="images/branching-survey-button.png" />
</Frame>

You'll be taken to the **Branching Logic page**, where you can see your survey flow visually.

Each question is represented as a block on the canvas, with arrows showing how the questions are connected.

Click any question block to open its branching rules and start creating conditions and actions.

For a detailed walkthrough, see **Create Branching Rules & Conditions.**

## Explore Branching Actions

Each branching action has its own guide with examples and setup instructions:

* **Jump to Question (Logic Jump)**
* **Show Questions**
* **Hide Questions**
* **End Survey**
* **Redirect to URL**
* **Add Customer Tags**