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In this guide, you’ll create your first survey, add a few questions, and prepare it for publishing. By the end of this tutorial, you’ll have a fully functional survey ready to share with your customers.

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Quick Start: Create Your First Survey in 5 Simple Steps

Create your first survey with Apricot by following a simple workflow:
1

Create your survey

Start with a template or build a survey from scratch.
2

Add questions

Choose from 15+ question types and customize each question.
3

Customize your Thank You Page

Create a personalized post-submission experience.
4

Style your survey

Adjust colors, fonts, themes, and overall survey appearance.
5

Publish your survey

Choose the publishing method that works best for your store.

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Detailed Guide: Create Your First Survey

1

Step 1: Open the survey builder

From the Apricot Dashboard, go to Surveys and click Create Survey.You can start creating a survey in two ways:
  • Click the Create Survey button located in the top-right corner
  • Click the Create your first survey button in the middle of the screen
Both options will open the same survey creation flow.
Create New Survey Button
2

Step 2: Choose how to start building your survey

On the Start building your survey screen, you can choose between:
  • Use a template — Start with a pre-built survey
  • Blank Survey — Create a survey from scratch
Survey Template Popup

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Using a template

When you select a template, Apricot will automatically import the template content into your survey, including:
  • Survey questions
  • Survey title based on the selected template
  • Branching logic (if available)
You can edit and customize all imported content after creating the survey.

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Creating a blank survey

If you select Blank Survey, a popup will appear asking you to name your survey.Enter your survey title in the Name your survey field.
The survey name is for internal use only and will not be visible to customers.
Name Your Survey Popup
3

Step 3: Add questions to your survey

After creating your survey, you will be redirected to the survey editor.The builder is divided into four main areas:
  • Left panel — Survey structure and page navigation
  • Center panel — Live survey preview
  • Right panel — Question and survey settings
  • Top navigation bar — Access different survey sections
Survey Dashboard
To add a question, click Add New Question from the left panel.Apricot supports 15+ question types, allowing you to create different types of surveys based on your needs.
Question Types Popup
When you add a new question, Apricot automatically creates a new page containing that question.By default, each question is placed on a separate page and appears as an individual step in your survey.
Pages Structure Survey
If you want to add multiple questions to the same page, use the Add button inside an existing page.This allows you to place multiple questions on a single survey page.
Add Button For Page

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Customize your questions

After selecting a question, use the right panel to configure its content and settings.From the Content tab, you can customize:
  • Question title
  • Description (optional)
  • Answer choices
  • Placeholder text 
  • Labels
From the Settings tab, you can configure additional options for each question, including:
  • Change the question type
  • Make the question required
  • Configure question-specific settings (available options vary depending on the selected question type)
  • Add a question image
  • Add user explanation
  • Set up branching logic
Star Rating Question Settings
4

Step 4: Customize your Thank You Page

After adding your questions, customize the page customers see after completing your survey.The Thank You Page uses a block-based editor, allowing you to create a personalized completion experience.You can add blocks such as:
  • Heading
  • Text
  • Button
  • Image
  • Custom HTML
Thank You Page Block
5

Step 5: Style your survey

Use the Styles & Settings section to customize the overall look and behavior of your survey. You can configure options like survey theme, colors, font families, general survey settings, etc.
Shopify Survey Themes
6

Step 6: Connect integrations

If you want to send survey data to third-party tools, configure your integrations from the Integrations section.Connect Apricot with supported apps to automate your workflow and sync collected responses.
Survey Integration
7

Step 7: Publish your survey

Once your survey is ready, choose how you want to display it on your store.
Survey Publish Types
Apricot supports multiple publishing options, including:
  • Public Link / Standalone Page
  • On-site Surveys (Popup)
  • Inline Block
  • Thank You Page
  • Exit Intent Popup
For detailed instructions, check the dedicated guide for each publishing method.